Quick Summary: AI search shapes how cannabis customers research products, while Google still drives how they find a dispensary. Twelve months of GA4 data from…
Quick summary: A six-store cannabis retailer had 66,000 dormant loyalty customers sitting untouched in their AIQ account. By segmenting customers by lapse length and running…
The cannabis brands that win long-term are the ones turning their regulars into ride-or-dies. Still, not all loyalty programs are created equal. Too many dispensaries…
Most dispensaries don’t lose customers because of pricing, inventory, or competition. They lose them before the customer ever walks in the door. The leak happens…
When creative forces like Digital Awesome and PufCreativ team up with a powerhouse like Pure Options, magic happens. This collaboration has been months in the…
4/20 is this weekend, and we’re feeling the rush! At PufCreativ, we treat this holiday like the massive moment it is, both culturally and for…
Your inventory can make or break your marketing. At PufCreativ, we know poor inventory management means wasted budgets and weaker campaigns. That’s why we’re so…
Hello =) and welcome back to “The Best Approach to Cannabis Marketing” Blog Series! In our previous blog, we focused on cannabis retail marketing —…
High! =) and welcome back to The Best Approach to Cannabis Marketing blog series. In our previous blog, we focused on cannabis retail marketing, specifically…
Hello and welcome to the first article of our new series! In these blogs I’ll be diving into the best approaches to cannabis marketing for…
