Marketing, CBD and everything in between.
Sometimes when we hear the word cannabis, our knee-jerk reaction turns to the history of its illegality. This longstanding history of illegality can cause close-minded opinions influenced by social stigmas, jail time and all of the negative associations perpetuated for generations by the government. Thankfully, in more recent times, cannabis is beginning to shed those social stigmas through countless scientific studies proving its incredible power to treat pain, both psychological and physical.
Society is starting to listen.
The question is, why did it take so long to open society’s eyes to this miracle plant? Why is it so hard for cannabis companies to market their products? What is the key ingredient marketers use to endorse cannabis products?
The answer is CBD
Cannabis is composed of at least 113 active and identified cannabinoids. One of these beneficial cannabinoids is our dear friend CBD (cannabidiol).
When tasked with explaining to friends and family why I support cannabis consumption, I always begin by telling them about the benefits of CBD. I am no scientist or CBD expert, so I encourage everyone to do their own research to see if it’s something they may find beneficial to themselves or society as a whole. But I can explain how to brand CBD information and products in the current digital marketing world.
When supporting something that may be legal on a state level, but is still frowned upon federally, it is important to take certain precautions. While there is some uncertainty surrounding the current administration’s view on cannabis and CBD, CBD seems to fall into the category of “the path of least resistance” when utilizing the interwebs for marketing. So when it comes to marketing on digital platforms, CBD is a great first step to begin exposing the benefits of a cannabis to your audience.
CBD facts to get your audience listening
These facts can help answer some questions your clientele might have about CBD.
- CBD is non-psychoactive. This means that when you consume pure CBD, you will not have the effects of being high.
- CBD is an anti-inflammatory. CBD is akin to a natural version of Advil or ibuprofen, which means that CBD can help ease an array of pains. It is popular for helping relieve pain associated with migraines, neck/back pain, sports injuries, and menstrual cramps, just to name a few.
- CBD reverses the negative effects of THC. Have you ever had a bad high or felt too high? Well, if you have CBD handy it can help reduce any negative effects of THC. Although THC does have medical benefits on its own, it is psychoactive. This means that yes, you can have a “bad” high if you consume too much THC. It is recommended to microdose when consuming cannabis. However, the Good news is, no matter how high you might feel, in order to overdose on cannabis, a smoker would have to consume 1,500 pounds of marijuana in 15 minutes. That’s A LOT of weed. If you find yourself feeling paranoid, or feeling too high to function, take some CBD and the negative effects should subside.
As I mentioned, I am no doctor, but I am aware of the many benefits of CBD scientific research has provided. Pointing to these benefits (and providing the appropriate sources) to your clients will help them understand that cannabis can help soothe many pains in place of or in addition to the traditional pain treatments and pills often provided by Western medicine.
Although it is becoming known that CBD and cannabis are medically beneficial, it is recommended that you dive into your own research. Becoming a knowledgeable marketing director for your cannabis clients will help you in the long run.
CBD is a beautiful thing and is helping sooth the pains of many individuals. Spreading the word about this to your audience is a positive direction towards reform and eliminating stigmas.