We’re beyond grateful to be nominated for Agency of the Year at the 2025 EMJAYs, and even more humbled by the fact that this would mark our third win in a row. For us, those wins represent the collective effort of our team, our clients, and our community to push the cannabis industry forward with authenticity, creativity, and purpose.
Every campaign, every fundraiser, every brand launch we’ve been part of is a reflection of that bigger mission. Whether we bring home a third win or not, we’re proud to stand alongside so many innovators and advocates shaping this industry. But if you’d like to support us, here are some of the reasons why we feel we’re still leading the pack.
Winning would be an honor, but truthfully, the work itself, and the people we do it with, is what we’re most proud of.
PufCreativ Cares: $12 Million Raised for Nonprofits
This past year, we officially launched PufCreativ Cares, an initiative that formalizes what’s always been at the core of our work: giving back. We’ve helped raise over $12 million for nonprofits since our agency began, a milestone that reminds us just how powerful this community can be when we come together. PufCreativ Cares is a promise to keep using our platform to lift others up, inside and outside the cannabis space.
The impact stretches across causes that matter deeply to us and the cannabis industry, from supporting organizations like Freedom Grow, an all-volunteer non-profit that fights for cannabis prisoners, to partnering with groups focused on mental health and community wellness like HoliHub.
Some of our proudest moments come from campaigns that prove creativity can drive real change.
- HoliHub Campaign: Together, we raised $4,000+ and landed major press hits, showing how community events can both uplift and inspire.
- Party.Play.Purify. All For a Purpose 2025 for Freedom Grow: These gatherings will combine connection with purpose, raising awareness and funds for an organization fighting for cannabis prisoners’ rights. (Get your tickets now!)
- Fat Nugs Website Launch and Fundraiser: We helped bring Fat Nugs Magazine’s new website to life while teaming up on a Freedom Grow fundraiser, blending digital creativity with grassroots advocacy.
Each of these campaigns reflects how we use marketing as a tool to amplify important causes, proving that cannabis culture and community impact go hand in hand.
7 Years of Advocacy and Impact with CCASA
From day one, advocacy has been at the heart of everything we do. For the past seven of our eight years, PufCreativ has proudly supported the Colorado Coalition Against Sexual Assault (CCASA), standing alongside an organization that works tirelessly to support survivors, promote prevention, and push for systemic change.
We believe that building a better cannabis industry means investing in a better world, and supporting CCASA is one of the ways we live out that belief. Every milestone we’ve reached as an agency has been to use our platform and creativity to create positive, lasting impact.
Growth and Innovation at PufCreativ
2025 was a big year for evolution at PufCreativ. We launched a new brand identity and website that better reflect our team that’s grown with the industry while staying rooted in creativity and purpose. Alongside the rebrand, we expanded our services to give clients even more ways to scale effectively and measure success.
New offerings include:
- Strategy as a Service for ongoing, high-level guidance.
- Customer retention tools to help brands build loyalty beyond the first sale.
- Advertising and e-commerce solutions designed with compliance in mind.
- Brand Finder API’s that connect consumers directly to products and retailers.
By focusing on value and revenue traceability, we’re helping our clients see exactly how creative strategy translates into growth.
Global Presence and Industry Leadership
This past year, we’ve taken the Puf voice worldwide. From speaking at conferences like NECANN, Cannabis LAB Conference and Expo, Benzinga Cannabis Capital Conference, and ICBC Berlin, to showing up in webinars, podcasts, and digital panels with platforms like Planted with Sarah Payan and the Cannabis Industry Council, we’ve made it a priority to share knowledge, spark conversations, and connect with industry leaders everywhere.
By leaning into thought leadership, we’re able to highlight the causes, trends, and ideas that matter most while creating space for collaboration and progress.
Supporting Our People
At PufCreativ, we’ve always believed that our biggest strength is our people. The creativity, strategy, and impact we deliver for clients all start with a team that feels supported and valued. That’s why this year we rolled out new incentives and benefits designed to keep our staff thriving not just at work but in life.
We know the cannabis industry moves fast, and burnout is real. By prioritizing wellness, flexibility, professional growth, and fair recognition, we make sure our team has the space to stay inspired, collaborative, and innovative.
This people-first mindset is part of our philosophy. When we invest in our people, they’re able to show up fully for our clients and our communities. That ripple effect is what allows us to create campaigns with heart, build authentic partnerships, and keep pushing the industry forward in meaningful ways.
Our culture of care makes PufCreativ a place to belong, not just a place to work.
We’re Going For the Three-peat at the EMJAYs
Looking back, the last eight years have been defined by creativity, advocacy, and community impact. Being nominated for Agency of the Year at the 2025 Emjays is an incredible honor, especially as we aim for our third win in a row. But this recognition is for the clients who trust us, the partners who collaborate with us, and the communities we’re dedicated to uplifting.
We’re proud of how far we’ve come, but even more excited about where we’re headed.
Vote for PufCreativ at the 2025 EMJAYs and help us continue to make cannabis history together.
