12/1/2026
This year’s Light Up Las Vegas features a live headline performance by Fortunate Youth, unique brand activations, and curated sampling opportunities for the ultimate kickoff night to MJBizCon week.
12/2/2026
The Golden Paddle Showdown is back. New venue, same competitive energy. Expect friendly competition, a masseuse on-site, costumes encouraged, and the kind of networking that only happens on a pickleball court.
12/3/2026
Breathe & Heal explores a holistic approach to business, where physical, mental, and emotional well-being are at the core.
Interested in getting involved or being a sponsor?
Supporting Non-Profits
Through their impactful Wish Program, Freedom Grow providers commissary funds, books, magazines, family outreach and public education to those who have. sacrificed their freedom for cannabis.
Presented by PufCreativ x Joint Venture & Co. x ICIA
- Date: Tuesday, December 1, 2026
- Time: 8PM – Midnight
- Location: Fremont Country Club
The first event in our Party. Play. Purify. series is back and this year, we’re going bigger.
Light Up Las Vegas kicks off MJBizCon week at a larger venue with more room for the community we’ve spent years building to come together for a night of celebration, sampling and connection. This isn’t just a party. It’s a purpose-driven experience that brings the best of cannabis culture under one roof.
What to Expect:
- Live music from Fortunate Youth, Supaman, and Bubala
- Faces of Cannabis portrait activation presented by Fat Nugs Magazine
- Interactive brand activations
- Giveaways and surprises throughout the night
A portion of proceeds benefits our nonprofit partners as part of our goal to raise $30,000 across the full Party. Play. Purify. event series.
Come for the culture. Stay for the community.
In Partnership With:
Presented by PufCreativ x Joint Venture & Co. x ICIA
- Date: Wednesday, December 2, 2026
- Time: 1PM-5PM
- Location: Chicken N Pickle
Trade the show floor for the court.
The Golden Paddle Showdown is the cannabis industry’s most competitive and fun afternoon of MJBizCon week. Whether you’re stepping up to compete or cheering from the sidelines, this pickleball tournament brings the community together in a way that no conference panel ever could.
Expect high energy, friendly competition, and the kind of organic connections that only happen when you’re rallying alongside someone instead of exchanging business cards. Plus activations, giveaways, and a closing awards ceremony that you won’t want to miss.
Come to play. Stay for the community.
Each team entry includes 2 players and food. Spectators tickets are free however registration is required.
In Partnership With:
Presented by PufCreativ x Joint Venture & Co. x ICIA
- Date: Thursday, December 3, 2026
- Time: 12PM-4PM
- Location: Shine Alternative Fitness
Close out MJBizCon week the way your mind and body deserve.
The Breathe & Heal: Sound Healing Brunch is an experience designed for the cannabis industry professional who knows that sustainable success starts from within. After a week of networking, late nights, and deep conversations, this is your moment to slow down, reset, and reconnect with yourself and the community around you.
Expect a thoughtfully curated afternoon featuring breathwork, a guided sound bath, and a movement experience, all designed to help you decompress, recalibrate, and leave feeling genuinely restored. A nourishing brunch brings everyone together in a relaxed, intimate setting where the conversations that started on the show floor can continue at a more human pace.
This isn’t just an event. It’s a reminder that how you take care of yourself is part of how you show up for your business.
THANK YOU TO OUR 2025 SPONSORS & PARTNERS!
Because of you, we raised $10,000 for Freedom Grow, supporting incarcerated individuals and families impacted by cannabis prohibition. That impact is real, and it doesn’t happen without community.
