At PufCreativ, we’ve always believed that marketing can be a force for good. We also believe that brands have the power (and responsibility) to uplift the communities they touch. This September, for National Recovery Month, we’re proud to partner with HoliHub, a nonprofit redefining what healing looks like through peer-led recovery and expanded wellness access.
For us, this hits close to home. The roots of Puf were shaped by personal and familial recovery journeys, and that commitment to purpose still drives everything we do today. We’re showing up for HoliHub because recovery is community work.
Meet HoliHub
HoliHub is a peer-run nonprofit based in Denver, CO, built on one core belief: recovery should be accessible, inclusive, and whole-person focused. That means meeting people where they are with community and compassion that extends beyond traditional paths. Their work is based on their 8 Tenets of Holistic Health: physical, mental, emotional, spiritual, relational, environmental, financial, and digital well-being.
HoliHub by the Numbers
- In under a year, HoliHub has served over 500 people.
- They’re seeing a 83% return rate.
- They host two weekly meetings, online and in-person, as well as a variety of holistic health workshops throughout the year.
You don’t have to be in recovery to participate. Anyone seeking better coping skills, healthier relationships, or a deeper understanding of holistic wellness is welcome.
They truly have it all. Sliding-scale wellness pop-ups, acupuncture, craniosacral therapy, chiropractic care, massage therapy, naturopathic services, and more – accessible to all communities. A welcoming space for healing and for healers.
This organization is not only supporting people in recovery from substance use disorders. They’re expanding into alternative wellness spaces, including cannabis and psychedelic healing. Their goal is to create a recovery network that honors lived experience, supports every stage of the journey, and evolves alongside the people it serves.
According to the Founder and Executive Director of HoliHub, Shimi Mermelstein, HoliHub’s mission is personal.
“HoliHub grew out of my own experience — from hitting rock bottom to finding a new way forward. Healing isn’t a one-size-fits-all journey and it’s not about fitting a mold. Whether someone is embracing sobriety, practicing conscious cannabis use, or utilizing other harm reduction techniques just to get through the day, HoliHub offers a judgment-free space grounded in real support and community,” he says.
HoliHub is group therapy, educational workshops, one-on-one counseling, and holistic coaching, all under one roof.
Why This Partnership Matters
When we launched this agency, we did it with a clear mission: build creative work that moves culture and uplifts communities. Our founder John Shute has personal ties to recovery and loss, which lead him to joining the cannabis industry, making this campaign a full circle moment. Our team has spent years using our platform to support nonprofits doing real, on-the-ground work.
That’s why partnering with HoliHub for Recovery Month hits home. Their model is bold and future-focused, just like the cannabis industry we work in every day. As HoliHub grows to serve more individuals, including those exploring plant-based recovery pathways, we see a unique opportunity to help amplify that message and expand access.
“Our partnership with PufCreativ represents a vital shift in how we talk about recovery — moving beyond stigma to a place of understanding and compassion. Recovery is diverse, complex, and deeply personal. Together, we’re opening the door for all voices to be heard, honored, and supported. That is true progress,” Shimi shares.
What This Campaign Supports
Every dollar raised during our Recovery Month campaign with HoliHub goes toward real impact:
- Expanding Recovery Services: Helping HoliHub scale their accessible, stigma-free programs to reach more people in need.
- Building Industry Partnerships: Supporting HoliHub’s mission to connect with cannabis and alternative wellness brands that align with harm reduction and holistic healing.
- Promoting Inclusive Recovery Paths: Funding initiatives that make space for everyone, regardless of background, identity, or what recovery looks like for them.
How You Can Help
HoliHub is doing the work, but they can’t do it alone. Whether you’ve been personally impacted by recovery, believe in whole-person wellness, or simply want to support more inclusive healing spaces, there’s a way for you to get involved.
Donate
Every dollar makes a difference. HoliHub’s donation form lets you choose where your support goes, so you can fund what matters most to you, like:
- Fresh Organic Snacks for peer-led community meetings
- Yoga Scholarships to help folks reconnect with their bodies
- Wellness Workshops & Pop-Ups that bring recovery resources to where they’re needed
- Holistic Services & Equipment (think acupuncture, breathwork, massage, counseling, yoga bolsters, essential oils, etc.)
- Operational Expenses to keep the program running
- Growth & Expansion as a Founding Sponsor
- Or “Other” — any amount, any intention, it all helps
Click here to donate!
Partner with HoliHub
Are you a cannabis brand, wellness provider, or industry org with shared values? Let’s build something together. HoliHub is expanding its network of partners to co-create:
- Collaborative Content: Thoughtful blogs, social content, or events exploring conscious cannabis use, harm reduction, and holistic health.
- Community Education: Workshops, panels, or Instagram Lives on topics like intention-setting, trauma-informed use, or alternatives to compulsive consumption.
- Co-Branded Campaigns: Joint campaigns or fundraising pushes that uplift both our communities and amplify shared values.
- Resource Sharing: Providing access to your audience for HoliHub events, and vice versa — cross-promotion that supports collective wellness.
- Giving-Back Opportunities: Dedicating a portion of sales or creating in-kind donation drives for our hybrid recovery meetings, wellness workshops, or sliding-scale services.
“At the core, we’re looking to work with brands that care about intention, impact, and people. And we’re thrilled that PufCreativ is leading by example,” says Shimi.
Collaboration creates impact, and this is your chance to support real healing in real communities. Reach out to us here for more information.
Healing Happens in Community
At PufCreativ, we’ve always believed in showing up for something bigger than ourselves. HoliHub embodies that same energy, offering accessible and holistic recovery support rooted in compassion and community. This Recovery Month, we’re proud to stand beside them and we invite you to do the same.
No matter how you’re supporting, you’re helping build a future where healing looks different.
Let’s keep lifting each other up.
Let’s keep creating space for growth.
Let’s keep proving that purpose-driven work is the standard, not the exception. Together, we recover better.
The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.
