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Thriving on a Budget: Social Media Marketing Strategies for Small Cannabis Business Owners



As a small cannabis business owner, you may find it challenging to allocate funds for marketing while juggling expenses like raising capital and paying employees. However, marketing, especially social media marketing, is crucial for your business’s growth and success.

This article will provide practical tips and strategies for small cannabis business owners looking to maximize their social media marketing efforts on a limited budget.

1. Prioritize Your Social Media Platforms

Identify which social media platforms your target audience is most active on and focus your efforts there. Social listening and auditing can help you determine the best platforms for your business. At PufCreativ, we have the tools to provide reporting to help you identify the most effective platforms for your brand.

2. Utilize Free Tools and Resources

Take advantage of free social media scheduling tools like, graphic design software like Canva, and analytics platforms to streamline your social media management and track your progress.

3. Embrace User-Generated Content

Encourage your customers to share their experiences with your products on social media by offering discount codes or free consumer boxes for them to review and try. This will not only provide you with free content but also help build trust with your audience through testimonials.

4. Engage with Your Community

Spend time interacting with your audience by responding to comments, joining relevant groups, and participating in discussions. This will help you build a loyal following while showcasing your expertise. Utilize social listening to identify topics of interest and consider running campaigns, giveaways, or other engagement-focused activities.

5. Create Valuable and Shareable Content

Focus on creating content that educates, entertains, or inspires your audience. This will increase the likelihood of your content being shared, expanding your reach without additional costs.

6. Collaborate with Others in the Industry

Partner with other small businesses or influencers in the cannabis space for co-promotions, events, or content collaborations. This will help you extend your reach and tap into new audiences.

7. Monitor and Adjust Your Strategy

Regularly assess the performance of your social media efforts and make adjustments as needed. This will help you identify what’s working and what’s not, allowing you to refine your strategy and improve results.



While it may seem challenging to manage social media marketing as a small cannabis business owner, implementing these cost-effective strategies can help you leverage your limited resources and still achieve success. By prioritizing your efforts, utilizing free tools, and focusing on engaging with your community, you can grow your online presence and ultimately, your business.