Succeeding in cannabis retail starts with understanding your customers. Our Customer Relationship Management (CRM) and loyalty programs are built to do just that.
We go beyond promotions. We create full funnel strategies driven by segmentation, behavioral data, and real-time insights.
We curate every campaign for optimal performance. We track what matters, including engagement, purchase patterns, and lifecycle trends, which we use to personalize outreach and improve results.
Our Revenue Recovery program turns missed opportunities into measurable wins. We turn lost traffic into loyal buyers by reengaging lapsed customers with smart, strategic flows.
When done the Puf way, you understand what drives your audience and how to keep them engaged, resulting in more substantial lifetime value and loyalty that lasts.
In October 2024, PufCreativ took over the loyalty marketing of RiZE’s Michigan dispensary locations. The goal was to bring back customers who hadn’t made a purchase in more than 60 days.
The Plan
Using our Revenue Recovery program’s smart segmentation and targeted offers, we projected $125,000 in recovered revenue over the first three months.
The Results
By month four, the program had generated $447,728. Nearly 2,000 dormant customers returned, all of whom had been inactive for at least 60 days. Together, they made more than 4,100 transactions with a 47% repurchase rate.
With the right mix of data, strategy, and creativity, loyalty can be a serious growth driver.
