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Pure Power: How Digital Awesome & PufCreativ Built the Dopest Cannabis Assets for Pure Options

When creative forces like Digital Awesome and PufCreativ team up with a powerhouse like Pure Options, magic happens. This collaboration has been months in the making, from bold design ideas to back-end magic, and it’s all coming together in one seamless, interactive experience for Pure Options customers. Pair that with a sleek new website, and you’ve got a digital ecosystem that hits different.

Follow along as we fill you in on what makes this app (and partnership) such a big deal, and why this is the new gold standard for cannabis retail tech. Plus, stick around ‘til the end to find out how you can score a special discount.

What Makes the Pure Options App Stand Out

Digital Awesome has seriously leveled up the game with this Pure Options app. They combine deep tech know-how with brands like Pure Options that are serious about customer experience. The new app comes fully loaded with:

  • Custom UX built for cannabis consumers, not just copied from another retail vertical
  • Delivery and online ordering capabilities synced with the menu in real time
  • Gamified loyalty that actually feels fun and rewarding
  • Branded mini-games and exclusive droops that keep people coming back
  • Streamlined access to exclusive deals, rewards, and updates


The data backs it up: Digital Awesome’s apps are seeing 3x the engagement compared to other cannabis retail apps, and with this rollout, Pure Options is setting a new bar.

Why Gamification & Loyalty Features Matter

Modern cannabis consumers are looking for experience, both from their cannabis and from the brands they buy from. Gamification taps into that. It gives people a reason to stay connected without using cheesy gimmicks.

Branded loyalty features, achievements, challenges, and point-based rewards create engagement loops that feel fun and meaningful. The best part is that it drives real business results. Customers keep opening the app, checking in, shopping, and coming back for more.

Digital Awesome’s build for Pure Options is a perfect example of how to do it right. The experience is fully customized to the brand. Everything from the iconography to the reward structure reflects Pure Options’ vibe, helping customers feel like they’re part of something exclusive. 

It’s loyalty without friction and gamification with purpose, and it works!

The Power of Collaboration

While Digital Awesome was crafting what’s now their dopest app to date, we were in the lab with a full website redesign and refreshed brand direction for Pure Options. We focused on intuitive UX, streamlined content, and bringing their retail identity to life online. 

Merging the app and our website (honestly, our coolest one yet) created a fully integrated digital experience where both speak the same language visually, strategically, and functionally. Customers feel the consistency, and the brand feels elevated. Plus, everything performs better because it was built as one ecosystem, not in pieces.

Creatives and tech teams can feel like they live in different worlds, but this left-brained/right-brained dichotomy works to our clients’ advantage. You’ll get the eye-popping design you’re looking for with the data-driven results you need for your business to keep growing.

A New Standard in Cannabis Retail Tech

With the rollout of their new app and website, Pure Options is leading the pack. Many retailers still rely on outdated apps or disjointed digital tools, but Pure Options raises the bar with a tech-forward approach that truly meets the needs of modern cannabis consumers.

Their new app by Digital Awesome is intuitive, beautifully branded, and packed with smart features made with customers in mind. Paired with a fresh website from PufCreativ that brings it all together, it’s a true digital glow-up.

Limited Time Offer: $1,500 Off for the Puf Network

If you’ve been thinking about upgrading your retail tech, this is your sign. Our friends at Digital Awesome are offering an exclusive deal to the Puf network: a free consultation plus $1500 off your app setup!

This is a major win for any retailer ready to boost loyalty, engagement, and long-term revenue. If you want a best-in-class app experience, like the one Pure Options just launched, this is your chance to make it happen.

Build the Experience Your Customers Deserve

Your app is a part of your brand experience. The most successful cannabis retailers think holistically, which means your tech, brand, content, and user experience all need to work together to create something seamless, intuitive, and exciting.

That’s exactly what we’ve built for Pure Options with Digital Awesome, and it’s exactly what we can help build for you.

Reach out to us here, or Digital Awesome here (tell them we sent you!). Let’s build something your customers will actually want to use.

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