
Berlin 2026 Recap: Global Cannabis Is Getting Real
The global cannabis industry is beginning to take shape in a more structured, organized way. Nowhere is that more evident than in Europe, where markets…

The global cannabis industry is beginning to take shape in a more structured, organized way. Nowhere is that more evident than in Europe, where markets…

At PufCreativ, we work with operators across the cannabis industry to drive growth, from marketing performance to operational strategy. But one of the biggest constraints…

Search is evolving quickly, but the brands succeeding today aren’t chasing shortcuts. They’re building real authority across every channel where customers discover them. SEO still…

In cannabis marketing, there’s a quiet but common problem that holds many brands back: ego-driven marketing decisions. It shows up in subtle ways. A company…

At PufCreativ, we work with dispensaries across the country to improve performance, from SEO and paid media to website conversion and analytics. But growth doesn’t…

At PufCreativ, we believe great marketing is built on strong operations, clean data, and systems that actually talk to each other. That’s why we partner…

The search landscape has changed rapidly. Between Google’s recent core algorithm updates and the rollout of AI Overviews (AIOs), the traditional search engine results page…

Every year brings another milestone for PufCreativ. On March 17th, we will be turning 9! PUF Co-Founder and CEO John Shute sees this moment as…

In cannabis retail, we see it all the time: operators increase spend, refresh creative, or launch a new promotion, but conversion stays flat. Click-through rates…

PufCreativ partner Jeremy Ortiz is launching “Operator Tips,” a Monthly Operator Readiness tip series designed to help cannabis businesses protect what they’ve built (and stay…