The search landscape has changed rapidly. Between Google’s recent core algorithm updates and the rollout of AI Overviews (AIOs), the traditional search engine results page…
Every year brings another milestone for PufCreativ. On March 17th, we will be turning 9! PUF Co-Founder and CEO John Shute sees this moment as…
In cannabis retail, we see it all the time: operators increase spend, refresh creative, or launch a new promotion, but conversion stays flat. Click-through rates…
PufCreativ partner Jeremy Ortiz is launching “Operator Tips,” a Monthly Operator Readiness tip series designed to help cannabis businesses protect what they’ve built (and stay…
Microdosing has quietly become one of the most intentional ways people are incorporating cannabis into their daily lives. Instead of chasing intensity, more consumers are…
At PufCreativ, we’re intentional about the partners we align with. We look for teams that have a deep understanding of legal cannabis and have built…
PufCreativ CEO John Shute reflects on the ICIA Policy Summit, Indigenous sovereignty, global cannabis opportunity, and building culturally rooted brands.
We’re proud to share some incredible news from the PufCreativ team. Chelsea Bates has been named the 2025 ADCANN Marketer of the Year, a well-earned…
Europe’s cannabis story just got real. On January 1, 2026, the Czech Republic stepped into a newly liberated chapter, allowing adults 21+ to grow up…
This year’s MJBizCon was one of the most meaningful I’ve ever experienced. Over the course of three days in Las Vegas, PufCreativ hosted three events…
