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The Puf Blog

Category: Blog

PufCreativ’s Partnership with White Whale Creations

August 3, 2026

At PufCreativ, we’re always looking for partners who bring something original to the table for our clients. White Whale Creations is exactly that kind of…

Cannabis Marketing by Country: What You Can (and Can’t) Do in 2026

July 28, 2026

As the global cannabis market grows, operators often hear that one country or another has banned cannabis marketing. Ultimately, misinformation is holding many operators back…

Why Branding Will Decide the Winners in Global Cannabis

July 27, 2026

In the rapidly growing global cannabis market, long-term success is not determined by the biggest investors or the highest THC percentages. Instead, it is branding,…

Why Cannabis Retention Is the Biggest Missed Opportunity in Global Markets

July 26, 2026

Around the world, authorities place unfair and burdensome restrictions on how cannabis companies can market and advertise. But in a fiercely competitive industry, the brands…

Sarah Seale Inc brings 20+ years of HR expertise to cannabis operators. Meet PufCreativ's newest partner.

PufCreativ’s Partnership with Sarah Seale Inc

July 24, 2026

At PufCreativ, we work with innovative cannabis companies of all kinds. We’re always looking for partners who help operators grow as the industry rapidly expands….

PayRio's CEO on how checkout friction impacts basket size, conversion, and loyalty in cannabis retail.

Why Checkout Is Cannabis Marketing’s Most Overlooked Growth Lever: A Conversation with PayRio’s Aubrey Amatelli

July 22, 2026

After more than a decade in merchant services at J.P. Morgan, Aubrey Amatelli founded PayRio. The payments provider was made exclusively for cannabis and alternative…

Cannabis ad restrictions won't ease anytime soon. Learn how to build lasting growth in the global cannabis market.

Cannabis Marketing Isn’t Broken Globally – People Just Don’t Know How to Do It

July 16, 2026

Operators around the world are seeking answers on marketing in the global cannabis industry. Here’s everything you need to know about playing the game on…

Germany's cannabis ad ban doesn't mean no marketing. Discover the SEO, B2B, and CRM strategies that actually work.

Cannabis Marketing in Germany: How Social Clubs, Clinics, and Pharmacies Grow Without Ads

July 16, 2026

As excitement around legalization grows, there is also rising concern about the challenges of marketing cannabis in Germany. While Germany’s CanG law is reshaping the…