Please ensure Javascript is enabled for purposes of website accessibility

A Better World via Cannabis: What 4/20 Means to Us

person holding green leaf during daytime

As we approach the 420 cannabis holiday in 2023, it’s exciting to see how the celebration and acceptance of cannabis culture has evolved over the years. What began as a discreet gathering among friends in the 1970s has now blossomed into a global phenomenon, with events, festivals, and educational opportunities surrounding the benefits and uses of cannabis.

This year, the holiday will be marked by a growing number of people from all walks of life coming together to celebrate the positive impact of cannabis on society, as well as to advocate for the continued expansion of legalization and decriminalization efforts worldwide.

The 2023 edition of the 420 cannabis holiday promises to be bigger and better than ever before, with events planned across the globe to highlight the many facets of cannabis culture.

From insightful conferences and seminars on the latest research and developments in the cannabis industry to vibrant gatherings of artists, musicians, and aficionados who appreciate the plant’s creative and therapeutic effects, there will be something for everyone to enjoy.

As the world continues to embrace cannabis and recognize its potential as both a medicine and a tool for relaxation and personal growth, the 420 celebrations in 2023 will undoubtedly be a testament to the incredible progress made in recent years and the bright future that lies ahead for this remarkable plant.

With all that being said, before we celebrate, let’s touch on some ideals that are key to our mission and cannabis marketing operations.


Supporting Meaningful Change

In the cannabis industry, social equity means that people who have been historically marginalized by laws against marijuana use have an opportunity to participate in this growing market. 

And while there are many ways you can help support this cause (supporting brands on social media being one), purchasing products from socially conscious companies is an easy way to make an impact without having to do much extra work! The same goes for supporting environmentally conscious companies.

Here are some reasons why you should consider supporting socially and environmentally conscious brands:


The Benefits of Supporting Women-led Cannabis Brands

The benefits of supporting women-led cannabis brands are many. For one thing, it’s important to recognize the impact female-led initiatives have on our society and economy. In a world where women are still underrepresented in positions of power, supporting female entrepreneurs is an essential step toward gender equality.

In addition to the obvious social benefits that come from investing in women-led businesses, there are also financial reasons for doing so: studies show that companies with at least one woman on their board outperform those without by 42%.


The Benefits of Supporting Social Equity-Focused Cannabis Brands

As we mentioned above, social equity is a concept that refers to the idea that all people should have equal access to the same opportunities and resources. In the case of cannabis, this means that everyone should be able to participate in its cultivation, distribution, and consumption regardless of their race or socioeconomic status.

The benefits of supporting social equity-focused businesses are numerous:

  • They help low-income communities gain access to legal cannabis.
  • They create jobs for people who may otherwise struggle to find employment.
  • They allow small business owners from underprivileged neighborhoods an opportunity to thrive financially.


The Benefits of Supporting Environmentally-Focused Cannabis Brands

There are many benefits of supporting environmentally-focused cannabis brands. First, the importance of environmental sustainability cannot be overstated. The impact that environmentally-focused businesses have on our planet is undeniable; they reduce waste, use renewable energy sources, and encourage sustainable practices in their communities. 

These businesses also play an important role in educating consumers about the importance of being environmentally conscious as well as providing them with products that help them accomplish this goal. By investing in these types of initiatives and companies you will be helping protect our planet for generations to come!


Highlighting Some of Our Amazing & Diverse Clients

Over these past 6 years, we’ve had the pleasure of working with some amazingly diverse and community-focused brands that are making a difference in the cannabis industry. Here are just some of our esteemed forward-thinking clients you should consider supporting this 420:

  • Capeway – Carver, MA’s very first women-owned cannabis dispensary.
  • Eclipse – community-focused and consumer-focused dispensary in Boulder, CO.
  • Ethos – cannabis dispensary with locations in MA, MD, OH, & PA, working on a monthly basis with customers, employees, and suppliers to bring awareness to causes and organizations in local communities that are supporting people in need.
  • The Fire Station – The Upper Peninsula’s (MI) Original Marijuana Facility, working towards diversity and inclusivity in the legal cannabis industry.
  • Gentlemen Smugglers – MA-based brand founded by former cannabis prisoner, supporting the Last Prisoner Project.
  • Green Koi – the first and only LGBTQ-owned cannabis dispensary in Michigan, supporting local and global charities.
  • Holistic Solutions – the 1st minority female-owned cannabis dispensary in NJ.
  • Indigrow – locally-owned cannabis dispensary in Muskegon, MI, maintains exclusive partnerships with local nonprofits while also donating directly to the city.
  • Lazy River Products – cannabis dispensary in Dracut, MA, with a Community and Positive Impact Plan to engage in local communities and provide positive impact by way of various initiatives.
  • Minerva – female-owned and operated cannabis edibles company based in California.
  • Peake Releaf – cannabis dispensary in Rockville, MD, focused on social equity and transparency within the legal cannabis industry.
  • Pot Zero – female-owned and operated zero carbon cannabis cultivation; Colorado’s most organic cannabis farm.
  • Rebel Spirit – CA & OR based female-owned cannabis brand, supporting the Last Prisoner Project.
  • Root & Bloom – community-focused cannabis cultivation, extraction, and production company based in Massachusetts.
  • Society – Clinton, MA cannabis dispensary, their Society Mentorship Program is dedicated to promoting equity and reducing barriers in the commercial cannabis industry for individuals most impacted by the War on Drugs.
  • Stem Haverhill – female-owned and economic empowerment licensed MA cannabis dispensary working with local community organizations.
  • WaxNax – environmentally-focused cannabis concentrates and dabbing accessories brand, using 69% less glass per one gram unit than the industry standard gram jar.
  • Zenbarn Farms – female-owned and social equity licensed cannabis dispensary in Waterbury, VT, focused on partnering with social justice movements and supporting businesses that are BIPOC owned.


PufCreativ: Working Towards a Better Cannabis Industry for All

In the rapidly expanding world of legal cannabis, here at PufCreativ, we believe it is crucial to work towards shaping the industry’s future for the better. By promoting responsible, ethical, and sustainable practices in our own operations, we strive to be a beacon of positive change in an increasingly competitive market.

Our mission goes beyond offering our vast array of brand-building services; we strive to foster a more inclusive and environmentally conscious industry that benefits all stakeholders, from cannabis cultivators to end consumers.

Our agency recognizes that a thriving cannabis sector is built upon shared values of transparency, social equity, and environmental stewardship, and therefore we work tirelessly to ensure these principles are at the core of the marketing strategies we help to develop.

Reach out to us at for any inquiries regarding cannabis marketing – or we can Get Started on a project right away!