When Pure Options first approached PufCreativ, their focus was on solidifying retail brand guidelines and introducing a family of in-house brands. That conversation sparked the creation of Pro Gro, BAMN, and Public Access. These three lines now carry significant clout across Michigan.
Services Utilized
Website Design & Development
Since the beginning of our partnership, the collaboration between PufCreativ and Pure Options has grown into a full-scale digital initiative. We designed and launched custom websites for Pure Options, Pro Gro, and BAMN, each one developed from scratch and tailored for today’s cannabis consumer.
The new Pure Options site, in particular, stands out for its seamless structure and performance. Built on a native platform, it enables Google to fully crawl and index every product detail, boosting overall search visibility.
Our proprietary PufPlug plugin was integrated to enhance functionality while maintaining smooth operation. Features such as curated product grids, smart search tools, and dynamic deal sliders make browsing easy and engaging for all users.
Logo & Branding
Our focus went beyond aesthetics. The user experience was crafted to feel intuitive, mobile-ready, and aligned with the brand’s identity. Every element, from the color palette to layout choices, supports a design that feels both polished and accessible.
At the same time, we took over SEO strategy for all six Pure Options locations. Our approach combined technical optimization, local targeting, and fresh content to improve search performance across the board.
SEO
The results were immediate and measurable. Within 14 days of the new website launch, active users increased by 18.14%, engaged sessions rose by 7.18%, and new users grew by 26.16%. The movement indicated strong discoverability and onboarding from search and media.
There was no significant traffic loss after migration, which is notable for a website with substantial historical data. Revenue held strong and even improved across both Dutchie and GA4 data. User behavior also improved as new users increased, CTR went up, and AOV was only slightly down.
This partnership keeps gaining momentum. We’re proud to support Pure Options as they continue to expand their presence while setting the standard for cannabis retail in Michigan.
