PufCreativ is all about helping cannabis brands grow with purpose, clarity, and good design. But none of that works if the numbers don’t make sense. That’s why we’ve teamed up with one of the best financial strategy firms in the game: Verdant Strategies. Verdant brings the structure, such as tax support, fractional CFOs, and financial systems that actually work. That way, we can focus on bringing the vibe.
When creative meets calculated, it’s a recipe for long-term wins. Real budgets, stronger campaigns, and sustainable growth from the ground up. Let’s get into how to build a business that looks good and lasts.
Who Is Verdant Strategies?
Verdant Strategies is the financial backbone your cannabis business didn’t know it needed. Led by Founder & CEO Rachel Wright, this powerhouse team brings clarity, structure, and strategy. In an industry often flying blind financially, Verdant is the guide you need.
Their mission is to help cannabis operators scale sustainably. They offer real-deal accounting, tax planning, operational consulting, and CFO-level insights, all tailored to the unique challenges of the cannabis space. Whether it’s locking in a smart entity structure, navigating compliance, or tightening up operations, Verdant delivers with precision and care.
Their approach is hands-on, transparent, and built for growth. When you partner with Verdant, you’re getting a strategic ally who’s just as invested in your success as you are.
Meet the Mind Behind Verdant: Rachel Wright
As the Founder & CEO of Verdant Strategies, built off the legacy of 420CPA, Rachel Wright brings heavyweight credentials, including two Master’s degrees (one in international tax) and a global mindset to the table, with offices in Los Angeles, New York, and Nice, France.
She’s worked directly with everyone from startup cultivators to public cannabis companies, providing tax strategy, compliance guidance, and fractional CFO support. In addition, she has served as chair of the audit committee of a publicly traded cannabis company. Rachel’s holistic approach goes beyond the numbers. It’s about helping operators build resilient, lasting businesses.
She also leads the conversation in the industry, speaking at events like Benzinga and the Cannabis Summit, and regularly contributing thought-provoking pieces to MJBizDaily, Bloomberg Tax, industry publications, and more. When Rachel talks, the industry listens. Her guidance has already helped Verdant clients save over $50 million in 2024 alone.
The bottom line is cannabis businesses trust Rachel because she knows her stuff, she’s in it for the long haul, and she shows up with the tools to build a solid financial foundation.
Why PufCreativ + Verdant Strategies Just Makes Sense
Great marketing is the fuel, and great finance is the engine. PufCreativ helps cannabis brands look incredible, reach new audiences, and build lasting cultural relevance. Verdant Strategies makes sure those same brands are financially grounded with clear budgets, strategic growth plans, and a solid handle on their numbers.
Together, it’s a full-spectrum approach to business health: creative that converts and financial systems that sustain it. We both believe in doing things the right way with transparency, long-term vision, and a collaborative spirit that puts clients first. Our collaboration is seamless. You can see it for yourself on Episode 9 of Financing Your Cannabis Future, featuring host Rachel Wright and guest John Shute, CEO of PufCreativ.
When your marketing and money are aligned, that’s when the real magic happens.
What This Means for Cannabis Operators
When financial clarity meets creative strategy, operators win. It’s that simple. With Verdant handling the numbers and Puf driving the narrative, cannabis businesses are set up to scale with intention and confidence.
You’re no longer left with guesswork or reactive spending. You get clear budgets and dialed-in messaging that actually performs. When everything is in sync, there’s less friction and more flow.
That means better branding, stronger customer acquisition, and measurable ROI that you can feel in your bottom line.
Get Your Marketing & Money in Motion
If you’re ready to stop winging it and start building with intention, now’s the time to align your brand and your budget. Verdant is currently offering consultations for cannabis operators who are serious about sustainable growth, and we’re here to make sure your marketing strategy matches your financial goals.
Already working with Puf? Let’s take it to the next level. With Verdant in your corner, we can unlock even bigger wins together.
Reach out to Verdant’s Business Development Administrator Stephanie Cuffy-Jeffries at sjeffries@verdantstrategies.com or give her a call at (310) 807-0255. Talk strategy with the Puf team here.
