Party.Play.Purify. is how PufCreativ shows up for the cannabis community during one of its biggest weeks of the year. In partnership with Fat Nugs Magazine, Joint Venture & Co., and a national roster of brands, we turned MJBizCon week into three days of connection, competition, and recovery, all in service of Freedom Grow.
Freedom Grow is an all-volunteer 501(c)(3) supporting nonviolent cannabis prisoners and their families. Through their Wish Program, they provide commissary funds, books, magazines, family outreach, and public education to people who lost their freedom over cannabis.
Event 1: Light Up Las Vegas
Tuesday, December 2, 2025
PufCreativ, Fat Nugs Magazine, and Joint Venture & Co. kicked off Cannabis Week with house party energy and real networking. The night featured live art including the Faces of Cannabis portrait series, astrology readings, food, drinks, a live DJ set from Bubala, live interviews with Seth Yakatan and Lance Lambert, and a live podcast taping with Sara Payan.
Event 2: Golden Paddle Showdown
Wednesday, December 3, 2025
Co-hosted by WaxNax and Polar Gold
The third annual Golden Paddle Showdown moved the action from the strip to the pickleball court. Teams of two competed for the Golden Paddle while friends, partners, and clients packed the sidelines. Spectator games and wellness activities ran between matches.
Event 3: Breathe & Heal: Sound Healing Brunch
Thursday, December 4, 2025
Co-hosted by Verdant Strategies
Breathe & Heal capped the week with a quiet reset. Shine Studio hosted guided sound bath and breathwork sessions, giving attendees space to exhale after three days of nonstop networking. Brunch followed, pulling everyone back together over great food and even better conversation.
Because of our sponsors, partners, and community, we hit our $10,000 goal supporting incarcerated individuals and families impacted by cannabis prohibition. That impact is real, and it doesn’t happen without community.
Party.Play.Purify. came together because of a stellar group of brands and individuals across the industry. Huge thanks to our key sponsors, partners, and collaborators:
Global Cannabis Network Collective (GCNC), Verdant Strategies, PayRio, Potency710, Polar Gold, WaxNax, Risk Strategies (Jeremy Ortiz), Canopy HR, Holon Law Partners, Safe Harbor Financial, Peake ReLeaf, PAX, Zig Zag, Hello Again, Green Lane Communication, CannaSpyglass, Green Elevator Cannabis, The Plug Society, Anvil Agrinomics, Pisgah Peaks Ventures, Camaraderie Group, JointCommerce, DOPE CFO, Eskerium Biosciences, MUZE, flowhub, Blaze, Spokes Digital, Rectitude Partners, Sunset Glass, GreenStar Cultivation, Planet of the Vapes, GreenWay Herbal, Gem Nuggets, Delaney the Diva, Ink’d, Seth Yakatan, Lance Lambert, The Cannastrologer, Jerome Baker, Storz & Bickel, Bubala, and the rest of our community allies.
We are proud to partner with Freedom Grow, an all-volunteer 501(c)(3) dedicated to supporting cannabis prisoners and advocating for their freedom. Through their Wish Program, Freedom Grow provides commissary funds, books, magazines, family outreach, and public education to those who have sacrificed their freedom for cannabis. Partnering with Freedom Grow lets us celebrate the progress of our industry while shining a light on the importance of justice, compassion, and community support.
“Party.Play.Purify. is how we show up for our community and for families impacted by the war on cannabis. We’re here to have fun, connect, and raise real dollars that help people come home.” — John Shute, Co-Founder, PufCreativ
