40 Tons is a Black, woman-owned cannabis brand rooted in restorative justice and legacy. Founded by Loriel Alegrete and Corvain Cooper, the brand was born from firsthand experience with the injustices of cannabis prohibition. Their mission is to break the chains of mass incarceration and create pathways for those impacted by the War on Drugs.
Cannabis Products with Purpose
40 Tons offers a curated line of cannabis products, including flower, pre-rolls, edibles, and vapes. Each product is crafted with quality and intention, serving as a vehicle for social change. A portion of proceeds supports efforts to free those still incarcerated for non-violent cannabis offenses.
Merchandise and Apparel
Beyond cannabis, 40 Tons provides a range of merchandise and apparel that amplifies their message. From bold graphic tees to accessories, their gear allows supporters to wear their advocacy and contribute to the cause.
Career Conferences and Education
Understanding the barriers faced by justice-impacted individuals, 40 Tons organizes career conferences aimed at providing education, resources, and job opportunities within the cannabis industry. These events are designed to empower attendees and foster inclusivity in the workforce.
Advocacy and Community Engagement
40 Tons is actively involved in advocacy work, partnering with organizations to promote policy reform and social equity. Their initiatives include letter-writing campaigns to incarcerated individuals, public speaking engagements, and collaborations that highlight the need for systemic change.
By intertwining commerce with activism, 40 Tons stands as a testament to the power of purpose-driven branding in creating meaningful impact within the cannabis industry.
Join the Movement for Cannabis Reform
Every purchase, share, and connection helps us fight for the freedom and economic empowerment of non-violent cannabis offenders. Together, we can break systemic barriers and build an inclusive industry.
