Vytal Options, a fully integrated cannabis company in Pennsylvania, partnered with PufCreativ to transform its digital presence and brand identity across its ecosystem. When they came to us, they were working through challenges left by a previous agency. They needed a cohesive strategy to unify their brand, elevate the digital experience, and deliver measurable results across all channels.
Services Utilized
Logo & Branding
One of the earliest challenges Vytal Options faced was defining a clear, connected brand identity across its diverse portfolio. As a fully integrated cannabis company, it needed a strategy that could unify the overall brand while still allowing individual product lines to stand out.
We led a comprehensive branding process to bring alignment across the company. This work established a strong foundation and positioned Vytal Options for long-term growth.
From there, we executed targeted branding initiatives across their internal product lines. For their value-focused brand, Backyard, we built the identity from the ground up; handling name development, logo design, custom packaging, and a comprehensive brand book.
For their premium brand, Mood, we developed an elevated identity, including packaging and supporting brand assets. We also led packaging and branding for their exclusive partnership with Jim Belushi, Belushi’s Farms, and are currently working on Solventless, their mid-tier concentrate brand.
Each project aligned closely with the intended positioning and overall brand strategy.
One of the clearest signals of success came directly from Paresh, Vytal’s internal consultant:
“We’re actually mad at you guys because you’re too good.”
That kind of feedback reflects how well the branding work resonated with the team and met expectations.
Website Design & Development
With the new brand identities in place, our team moved into a full redesign and development of their digital presence. We replaced the existing site with a modern, visually cohesive platform built to perform.
The new website features an optimized structure and dedicated landing pages designed to drive conversions. Today, it’s already delivering results and functions as a strong customer acquisition tool.
SEO
SEO has been central to the strategy from the start of the partnership. We supported the initial launch, managed redirect mapping during the migration, and took a proactive approach to preserving existing rankings. By rebuilding the site structure and tightening location targeting, we successfully pushed their average ranking into the top ten. Over a trailing twelve month period, organic search became Vytal’s single largest source of visitors, driving 57.5 percent of their overall traffic and bringing in 918K organic sessions. Search now brings in more traffic than every other channel combined, delivering over 201K first time visitors to their menu and driving a 12.2 percent growth in organic users year over year.
A key component of this growth was winning the searches that do not mention their brand name. Anyone can rank for their own name, but true growth comes from patients searching for a dispensary who have not heard of Vytal yet. We successfully moved their average position for all non branded searches from 37.2 to 10.2. Competitive terms that once sat on page three now land safely on page one. For example, the ranking for “medical marijuana dispensary near me” jumped from 23.7 to 7.4, and “marijuana dispensary near me” moved from 15.0 to 7.1. By optimizing their footprint, non branded impressions alone grew 31 percent year over year, from 1.03M to 1.34M.
Overall search visibility saw incredible improvements across the board. By comparing recent quarters, their average Google ranking position improved by 70 percent, jumping from page three at 29.0 to page one at 8.6. Search impressions in the most recent quarter reached 2.21M, up 42 percent from 1.56M a year earlier. The site earned 6.7M Google Search impressions over the last twelve months.”.
We also focused heavily on local visibility, optimizing Google Business Profiles to drive foot traffic and capture high intent local searches. Across the six Google Business Profiles over twelve months, we helped drive 436,811 website clicks and 41,034 direction requests.
Customer Retention & Revenue Recovery
To support long term growth, we implemented a robust customer retention and revenue recovery strategy that keeps the Vytal audience engaged. Vytal Options brought us in to run a win back program, specifically targeting the tens of thousands of customers in their database who had gone quiet for 60 days or more. Prior to the engagement, our original three month forecast projected that the program would recover $67,080 in revenue and bring back over 600 customers.
The actual results from April through June 2026 completely shattered that initial forecast on both revenue and customer count. By the end of month three, the win back campaigns successfully recovered an incredible $146,046 in actual total revenue and brought 738 lapsed customers back to the store. Beyond just returning, these engaged customers consistently spent about 15 percent more per order than the storewide average. We also optimized their onboarding funnel, driving the critical email opt in rate for first time buyers up to 93 percent by June. This strategy proved that maximizing the value of existing customers is a massive growth engine.
Ongoing Partnership with PufCreativ
Our relationship with Vytal Options continues to expand as we manage their SEO, website, and ongoing design needs. To support long-term growth, we’ve implemented a customer retention and revenue recovery strategy that keeps their audience engaged and returning.
We also enhanced their digital shopping experience by transitioning their e-commerce platform from I Heart Jane’s Boost to I Heart Jane Premium. This upgrade created a more seamless and elevated purchasing journey across all of their internal brands.
