Packaging is one of the most competitive landscapes in the cannabis industry. When Vertical Supply approached us, they needed to compete against major companies that had spent years cementing their digital presence. They turned to us to build a roadmap that could outpace established competitors.
We executed an aggressive strategy designed to carve out space in a crowded market. Despite not building their original website, we jumped in and drove results that proved we could dominate the wholesale space just as effectively as the consumer side.
Services Utilized
The PufCreativ B2B SEO Strategy That Elevated Visibility for Vertical Supply
When Vertical Supply came to us, their website had low organic traffic. Their primary goal was to grow their lead pipeline by improving visibility on Google, specifically for cannabis packaging–related search queries. To address this, we implemented a comprehensive strategy that included technical, on-page, and off-page optimizations tailored to a B2B audience.
Unlike a standard retail strategy, this required a strong E-E-A-T approach (Experience, Expertise, Authoritativeness, Trustworthiness) to demonstrate to wholesale buyers that Vertical Supply is a credible partner. We supported this by refining their blog content strategy to ensure every piece consistently reinforced their authority.
Our SEO strategy consistently drove high-intent leads. Because Vertical Supply had historically low traffic volume, we focused on achieving strong percentage growth. In the first half of the year, our technical optimizations significantly increased search visibility. Between January 2025 and July 2025, organic Google impressions grew from 1,124 to 21,485. This placed the brand directly in front of wholesale buyers actively searching for custom cannabis packaging.
That visibility quickly translated into real traffic. By capturing purchase-ready audiences, we drove a 126.5% increase in new users. Even during the slower winter months between November 2025 and January 2026, their targeted organic user base continued to grow, increasing from 80 to 111 users. This steady growth from early 2025 through the start of 2026 shows that our strategy successfully carved out a profitable space in a competitive market.
WordPress Website Design & Development
Building on the momentum of our SEO success, we moved forward with a comprehensive website refresh. We followed a phased approach (from discovery to deployment) to modernize the user experience while maintaining the brand identity customers already recognized.
We implemented sitewide enhancements, including a fixed navigation bar to improve accessibility and a refined color palette for better legibility. On the homepage, we introduced a rotating hero carousel to highlight featured products and added strategic “Request a Quote” calls to action to support lead generation. During the migration phase, we also ensured a full backend SEO setup so the new design could sustain and accelerate the organic growth we had worked to build.
