In November 2024, Lowell Farms—a leading pre-roll brand on the East Coast—reached out with an urgent request. Their Instagram presence had lost momentum following a shadowban.
They were eager to reconnect with their loyal audience and match their social presence to the quality of their legacy. To achieve their goal, we began by restoring visibility and engagement on Instagram, working within strict platform rules to bring their account back to life.
Services Utilized
Managing Content, Engagement, and Growth
Once that hurdle was cleared, we shifted into a long-term strategy. We built a content plan around four pillars that reflected Lowell Farms’ values, product experience, community focus, and industry innovation.
PufCreativ managed every aspect of their social presence. This included creative direction, content planning, community engagement, and reporting. The result was a social strategy that feels purposeful and aligned with the brand’s heritage. Over time, their brand voice sharpened, their visuals became more impactful, and engagement steadily increased.
