Who They Are
A Hemp-Co-packer Building Something New
Delta Bar Hemp is a hemp beverage co-packer working with brands across the Southeast. HighYote is the team’s own product: a legal, cactus-derived psychedelic gummy line built to stand on its own shelf, under its own name.
Before working with PufCreativ, the founder tried to build this himself: packaging pieced together on Fiverr, quotes gathered from a few web shops, and by his own account, that first attempt was “a joke.” There was no established visual language for a legal psychedelic gummy brand to borrow from, and the packaging had to do real work: carry a full nutrition panel, a tiered dosing guide, and required warning language, and still look like something people would pick up off a shelf.
As the founder put it, the website was “more critical than the products themselves to this thing either being a success or an albatross on my neck.” He wanted something fully custom, not a template with his name on it. That meant building the identity, the packaging, and the site as one connected system instead of three separate projects.
Services Utilized
Logo & Branding
The founder came to us with a rough, AI-generated visual direction, an eye mark and a name they already loved: HighYote, a coyote reference wrapped around “high,” and asked us to take it to the next level. The brief was blunt: “I don’t know if it is our logo.” We kept the bones and rebuilt it into a full system: an arched wordmark, a hand-drawn eye mark, and a San Pedro cactus illustration built to carry the brand across packaging, web, and merch.
WordPress Website Design & Development
We established a clear, collaborative process to build HighYote’s website from the ground up. Step one was a comprehensive mood board pulling from vintage western packaging, desert flora, and worn signage to lock in a shared visual direction before pushing any pixels. Once approved, we bypassed traditional wireframes and moved directly into full-page designs, embedding the brand’s hand-drawn desert world, custom illustrations, and cosmic themes into an immersive digital environment.
To set the site apart from flat, generic templates, we developed bespoke, scroll-triggered animations (like drifting UFOs, twinkling stars, and a coyote loping across the dunes) that bring the hero sections to life. We also integrated an early lead-capture system to build an email list before launch, while embedding age-verification overlays and required warning copy directly into the user flow to ensure seamless legal compliance.
Shelf-ready, compliance-ready
Packaging Design & A Full Label System
Every package carries a full nutrition panel, a tiered dosing guide, and required warning language, all dialed into the same hand-drawn system as the logo, so the compliance copy never reads like an afterthought.
Psychedelic Marketing
Need Content and image
