Green Meadows is one of Massachusetts’ top vertically integrated dispensaries, known for delivering organic, high-quality cannabis products with a mission rooted in community and care. In early 2024, they brought us on to help elevate their digital presence and better support their growing customer base. What began as a website redesign quickly expanded into a full-scale partnership.
Green Meadows is a veteran-owned business with a powerful origin story and a deep-rooted connection to its community. Our work has helped amplify that story, expanding its reach and driving meaningful growth that paves the way for even greater impact ahead.
Services Utilized
Website Design & Development
We rebuilt their website from the ground up, creating a modern and conversion-driven platform that truly reflected the Green Meadows brand. A custom Dutchie iframe integration allowed us to embed their live product menus directly into the site, making online ordering smoother and more intuitive. Shoppers could now browse, place orders, and arrange delivery without being redirected. Alongside the new site, we launched a tailored SEO strategy aimed at boosting non-branded search traffic and improving local discovery, while driving more qualified leads.
Boosting Search Visibility With a Tailored SEO Strategy
Within six months, the site saw a 45% increase in clicks and nearly two hundred thousand more impressions. Non-branded search traffic jumped by over 75%, and the average keyword position improved by twelve spots. These gains translated into real business results. Organic search revenue nearly doubled, with more than 62% of sessions now coming from organic channels. Visitors were spending more time on the site, exploring more pages, and converting at higher rates, with an average session lasting over four minutes and an engagement rate of 77%.
Total Customers & Revenue From All Winbacks Since February 21, 2025
$9,211
Revenue Recovered
Loyalty
To strengthen retention, we launched a revenue recovery program in May 2024 targeting customers who hadn’t returned in over 60 days. Through personalized messaging and compelling offers, the campaign generated more than $9,000 in recovered revenue between February and March 2025. Beyond reactivating lapsed customers, it also deepened brand loyalty and reestablished valuable customer relationships.
