Marshawn Lynch’s team wanted to elevate Dodi, his blunt brand, with marketing and sales materials that felt sharp and carried the unmistakable energy of Oakland. This project was about staying grounded in Marshawn’s roots and honoring a partnership with Cookies that already held cultural weight.
Services Utilized
Designing Bold and Culturally Authentic Brand Assets
We built a full set of print assets that felt bold, intentional, and true to the brand. The point-of-sale displays gave each strain its own visual identity without losing the strength and edge of Dodi’s personality. Educational materials spoke clearly to both new and longtime consumers, giving people a real sense of what the product stands for. From layout to color, every design decision supported the goal of creating something that felt both premium and real.
Results: Helping Dodi Connect With Communities Across California
This brand reflects a community, a city, and a way of moving through the world. Our job was to make sure the visuals carried that spirit. Today, our work lives on in Dodi displays across California, helping the brand connect with people in a way that feels grounded and genuine.
