Relevance is everything. You could have the highest-quality products, a state-of-the-art dispensary, or a best-in-class lab testing facility, but if no one knows you exist, it’s all for nothing. That’s where Rosen Group comes in.
As a results-oriented public relations and communications agency, Rosen Group brings decades of experience, talent, and tenacity to each communications campaign.
Why PR?
Public relations delivers third-party credibility that resonates with consumers, stakeholders, investors, and employees. It boosts SEO, harnesses Generative AI, drives social engagement, shapes positive public perception, opens doors to partnerships, and fuels sustainable business growth. As a strategic engine for trust and influence, it also builds credibility across audiences and supports lasting market leadership.
What Exactly is the Difference Between Marketing & PR?
Marketing and public relations (PR) are both essential parts of building a successful brand, but they’re not the same thing. At a high level, marketing is about promoting your product or service, while PR is about managing your reputation and relationships.
Here’s how they break down:
Marketing: Driving Sales & Engagement
Marketing is focused on reaching your target audience to inspire a specific action, usually a purchase or conversion. It includes things like:
- Paid ads (digital, print, OOH)
- Email campaigns
- SEO and content marketing
- Social media strategy
- Product launches and promotions
The focus is on using creative assets and data to guide your brand toward its business goals.
Public Relations: Building Trust & Awareness
PR, on the other hand, is about earned media. This means getting people to talk about you because you’re doing something worth talking about. It’s centered on credibility and storytelling. This includes:
- Press releases and media outreach
- Thought leadership placement
- Interviews and op-eds
- Event publicity
- Crisis communication
Instead of directly selling, PR aims to shape public perception and strengthen relationships with the media, community, and key stakeholders.
How PR & Marketing Work Together
Marketing and PR are most effective when they’re aligned. A smart campaign uses PR to amplify newsworthy moments (like launches or awards), while marketing turns that attention into long-term engagement. PR builds the buzz. Marketing converts it to dollar bills.
At PufCreativ, we’re all about building campaigns that make noise and leave a lasting impression. That’s why partnering with Rosen Group makes perfect sense. Their public relations expertise lays a foundation for long-term credibility and digital trust.
PR is a powerful extension of our marketing services. Press placements, op-eds, and earned media boost visibility and provide high-quality backlinks from top-tier publications. These backlinks improve your website’s domain authority, which helps you rank higher in search results and build trust with your audience over time.
With Rosen Group’s storytelling and media expertise supporting our brand-building strategies, we can deliver even more impact for our clients at every stage of growth.
Why Work with Rosen Group?
Rosen Group has been active in the cannabis and hemp space since the launch of adult-use cannabis in Colorado. For over a decade, the firm has brought cannabis messaging to the national stage, working closely with national, regional, and industry journalists to help shape public perception and industry narratives.
Their cannabis clients, past and present, include Azuca, Jaunty, Bloomwell, XRPure, Wana Brands, Ojai Energetics, L’Eagle Services, Good Chemistry, NanoSphere Health Sciences, NUG, Next Frontier Biosciences, Keef Brands, Cannabis Business Alliance, The Marijuana Show, and MMJ Business Academy, among others.
Rosen Group has been recognized as a top-tier public relations firm, with features in publications such as Green Market Report and The Observer. The agency also proudly received the prestigious Marketing Provider of the Year award from the Cannabis Independent Innovation Awards.
This recognition underscores their commitment to excellence in PR and their influential role in shaping conversations around cannabis and related industries.
Meet Rosen Group’s Founder & President
Lori Rosen is the founder and president of Rosen Group, an award-winning, fully integrated public relations firm headquartered in New York City.
Early in her career, Rosen was involved in the launch of a magazine that redirected her trajectory toward media brands. A self-proclaimed news enthusiast, she has dedicated her career to the dynamic world of media and communications. Over the years, Rosen Group has led campaigns for numerous prestigious media brands, including Inc., InStyle, People, Eating Well, Health, and Fast Company.
The firm has also represented nationally recognized organizations, including the Bethel Woods Center for the Arts, the James Beard Foundation, and the Brewers Association. Its diverse client roster has also included industry giants Disney, Sony Television Pictures, as well as nonprofits such as the Humane Society, Southern Poverty Law Center, International Fund for Animal Welfare, and Jeremiah Program. And we can’t forget a crowd favorite: Bubby’s in Tribeca.
Let Rosen Group Elevate Your PR
Rosen Group was an early pioneer in the budding cannabis industry, providing public relations support to dispensaries, growers, clean cannabis technology, and edibles brands. Today, Rosen Group is powered by a team of 15 dynamic professionals who serve as the heart and soul of the agency.
In the last decade, the agency has expanded services to include social media management and content creation; when creative strategy and narrative credibility are dialed in, that’s when the real momentum kicks in.
Special offer for PufCreativ clients: Rosen Group is offering a FREE one-hour media training session for an executive. Reach out to them here and mention us (or you can reach out to us here, and we’ll make the connection).
