At PufCreativ, we’re always seeking out authentic partnerships. These form in many ways, but our favorite is the relationships that arise naturally and without force. When John met Simón Espinosa, founder of En Volá, at ICBC in March, there was an instant spark (a business spark, that is).
We’re thrilled to announce our new partnership with En Volá, a Chile-based media platform with one of the largest Spanish-speaking audiences in the cannabis space.
Key Takeaways:
- PufCreativ and En Volá are joining forces to help cannabis and hemp companies reach Spanish-speaking markets across Latin America and South America.
- En Volá is a leading Spanish-speaking media, content, and education platform built specifically around cannabis.
- The platform offers brands opportunities for collaboration, new audience exposure, and valuable backlinks.
- PufCreativ can help brands create Spanish versions of their websites and build multilingual SEO strategies to expand international reach.
Why Spanish-Speaking Cannabis Markets Matter Right Now
Latin America and South America represent some of the fastest-growing regions in global cannabis, with countries like Colombia, Uruguay, Mexico, and Chile each developing their own regulatory frameworks and consumer bases. For cannabis and hemp brands looking to expand internationally, language is often the first barrier standing between a company and a massive, underserved market.
Most cannabis marketing content is built in English first, if it exists in Spanish at all. That gap means brands that invest early in Spanish-language content and local media relationships have a real opportunity to establish themselves before the market becomes crowded.
This is exactly where En Volá comes in.
How En Volá Captures Spanish-Speaking Cannabis Markets Across Latin and South America
Cannabis Education
Education is the biggest piece of cannabis normalization anywhere in the world. When people understand the realities of prohibition and the possibilities of the plant, their minds open. En Volá creates accessible, engaging cannabis education that reaches audiences at every stage of their cannabis journey throughout Latin and South America, from total newcomers to longtime consumers looking to deepen their knowledge.Cannabis Science
Lab coats and beakers aren’t usually the most engaging subject matter for cannabis-minded consumers, but En Volá makes cannabis science content that keeps audiences coming back. From their Sommelier series reviewing cannabis strains to articles exploring the importance of understanding strain sourcing, En Volá puts real cannabis science front and center in an entertaining format.
Cannabis Growing
En Volá offers extensive growing resources for home growers around the world. These posts normalize cannabis through education and hands-on practice, while creating backlinking and guest publishing opportunities for growing companies. Features with prominent growers also open doors for direct collaborations and cross-promotion.Entertainment
In a digital landscape where attention spans are short, content has to earn engagement quickly. En Volá’s focus on entertaining, well-produced content moves cannabis education and normalization forward, breaking down stigma and helping everyday consumers build their knowledge of the plant in a format they actually want to consume.
Two Projects We’re Excited About
Beyond the day-to-day content, En Volá is building some ambitious things right now, and we’re thrilled to spotlight them here.
Universidad En Volá
En Volá just launched Universidad En Volá, a new e-learning platform for the cannabis community. The first courses are free, foundational, and built around the topics their community asks about most: how to germinate seeds, the science behind cultivation, and processes like making static hash. It’s the kind of knowledge that newcomers and curious consumers are constantly searching for but rarely find in a structured format.
For En Volá, it’s a natural next step, growing beyond social media to tap into the growing demand for accessible, science-based cannabis education.
Interactive Museum of Cannabis
En Volá is also raising funds to build a permanent Interactive Museum of Cannabis at the University of Santiago de Chile. The idea is to use art installations built around scientific experiments as a bridge between art, science, and the cannabis industry, giving students a tangible way to connect their studies to cannabis careers. Companies involved contribute both installations and resources, including funding for students to travel to internships at facilities abroad, where they can complete thesis work or internships and bring that experience back home.
This project blends creative expression with education and industry connections in an interdisciplinary program using art as a catalyst for learning and career development.
Support the Interactive Museum of Cannabis
Why This Partnership Works
PufCreativ helps cannabis and hemp operators grow through better marketing, stronger data, and smart strategy across owned media channels. En Volá is the platform for earned and paid media, putting your company directly in front of an engaged, interested audience.
Together, we help companies target and expand their reach with Spanish-speaking audiences and emerging cannabis markets across Latin and South America. From SEO and content to strategic placements and backlinks, this partnership offers a complete path for brands looking to grow beyond English-speaking markets.
For companies that have already built a strong domestic presence, international expansion is often the next logical step for growth. But breaking into a new region requires more than a translated website. It requires content that resonates culturally, media relationships that carry real credibility, and a strategy built around how that specific audience actually consumes information.
That’s the combination PufCreativ and En Volá bring together.
FAQ
- What is En Volá?
En Volá is a Chile-based media, content, and education platform focused on cannabis, with a large and engaged Spanish-speaking audience across Latin America and South America. - How can this partnership help my cannabis brand?
Brands can access Spanish-language content opportunities, backlinks, collaborations, and exposure to new Spanish-speaking audiences, alongside PufCreativ’s support building Spanish-language websites and multilingual SEO strategies. - Do I need a Spanish-language website to work with En Volá?
Not necessarily to start, but PufCreativ can help build one as part of a broader international strategy, since a Spanish-language site strengthens the impact of any Spanish-language media placement. - Which regions does En Volá reach?
En Volá’s audience spans Latin America and South America, including major Spanish-speaking cannabis markets currently developing their own regulatory frameworks.
Ready to Reach the Spanish-Speaking Cannabis Market?
If you’re interested in connecting with Spanish-speaking consumers and businesses across Latin and South America, this partnership is for you.
Reach out to learn more about how En Volá could fit into your international cannabis strategy.
DISCLAIMER: The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.
