Backyard is Vytal Options’ value-driven brand. It required a clear, approachable, and highly recognizable identity to support a strong launch in the competitive Pennsylvania market.
Services Utilized
Branding
We developed the full brand identity and supporting assets to prepare for launch. We guided the team through a structured process to finalize the logo design and overall visual direction. Our work also included name development and the creation of a comprehensive brand book to ensure consistency across all touchpoints.
