We positioned the brand as an upscale, refined, and sophisticateMood is Vytal Options’ premium, high-tier brand. Unlike the more approachable feel of Backyard, Mood required a distinct and elevated aesthetic. d option within Vytal’s broader portfolio.
Services Utilized
Branding
We began with brand identity, aiming to capture a distinctly coastal feel without slipping into cliché. The pineapple logo set the tone, paired with a warm, ocean-inspired color palette and clean typography. The visual system translated seamlessly across packaging, signage, merchandise, and digital assets (reflecting Newport’s spirit while giving the brand room to grow).
