Surfside is a full-spectrum marketing platform built for cannabis brands and retailers ready to scale smarter. They combine a cannabis-specific customer data platform (CDP) with a demand-side platform (DSP), giving you the tools to reach the right audience, track what works, and grow with confidence.
Customer Data Platform (CDP)
Surfside’s CDP unifies your first-party data across in-store, online, and mobile touchpoints. It helps you understand who your customers are, how they shop, and what keeps them coming back. You can build custom audiences based on real behavior, not just assumptions.
Demand-Side Platform (DSP)
With Surfside’s DSP, you can activate those audiences across more than a million websites and apps. You can run compliant, targeted ads that drive both online and in-store sales. You can also track performance down to the SKU level, so you know exactly what’s moving the needle.
Commerce Media
Surfside’s Commerce Media brings advertising directly into the shopping experience. Brands can place shoppable ads inside dispensary e-commerce menus, reaching consumers at the point of purchase. It’s a seamless way to boost visibility and drive conversions without disrupting the customer journey.
Take your Marketing to the Next Level
Together, these tools give cannabis businesses a clear path from data to dollars. Surfside makes it easier to reach your audience, measure your impact, and grow your business with confidence.
