DispensaryMate‐powered locations in Ohio and Washington surpassed industry benchmarks by retaining over 90 percent of new users within a 90‐day period—meaning nine out of ten customers who signed up kept returning to the app.
This outstanding performance rests on three strategic pillars: a frictionless mobile interface, highly personalized engagement, and compelling gamified loyalty features.
Below, we dive into the highlights of how dispensaries are turning one‐time shoppers into devoted, repeat customers:
Deliver a Seamless Mobile‐First Design
DispensaryMate is a customizable native mobile app that offers cannabis shoppers a better way to browse and buy on the go. With a clean, intuitive interface, customers can easily explore products and unlock exclusive offers.
With its user-friendly design, an Ohio dispensary featuring a dedicated, eye-catching “Deals” page achieves a promo click-to-order rate of 34.98 percent over a 30-day period, as shoppers find the latest offers in seconds.
Moreover, the ease of ordering has driven a significant increase in average cart value: in-store purchases averaged $67 and website orders averaged $77.78, but app transactions now average $99 per order—demonstrating ongoing popularity and increasing reception among shoppers.
Drive Conversions with Personalized, Data-Driven Push Marketing
DispensaryMate lets dispensaries send reliable direct messages to customers. Integrated with DispensaryMate’s analytics dashboard, push campaigns reports tap into data like how many messages get opened, which offers work well, and the best times to engage with customers for maximum impact on retention and sales conversions.
A Washington dispensary using DispensaryMate achieved a 92% user retention rate by sending personalized messages based on each customer’s browsing history and past orders. Their targeted campaigns converted 20.45% of notifications into orders—more than four times the general industry average of 4.4%, and nearly three times the best-in-class personalized benchmark of 7.8%.
Plus, customers opened the app over 9x per week, compared to the typical two to four weekly sessions. These results place the dispensary’s push program in the top decile of e-commerce notification performance.
Boost Loyalty through Gamified Rewards
DispensaryMate layers mobile loyalty programs with powerful, user-friendly experiences that reinforce positive habits and encourage frequent visits.
As soon as a purchase is validated, points are credited to the customer’s account and can be applied directly toward redeemable merchandise. Built-in digital punch cards track visits and rewards seamlessly, while daily challenges provide bite-sized engagement prompts to keep the brand top of mind between orders.
On top of these expanded capabilities, DispensaryMate adds a gamification element through achievement badges that motivate customers to return to the app.
A Washington dispensary that introduced badges for revenue-based milestones—such as completing their first, fifth, and tenth in-app orders—combined with engagement-based goals like reading the latest news and educational blogs saw a remarkable 91% user-retention rate over three months, with customers coming back to the app more than 6x per week.
Ready to Transform Your Dispensary’s Customer Retention?
DispensaryMate’s intuitive app, real-time rewards, personalized messages, and engaging loyalty features work together to turn occasional shoppers into dedicated customers, leading to higher retention, increased order sizes, and stronger long-term relationships.
