We were handed the VEDA project at a unique point during its life cycle. There was an existing marketing platform presented to us that had a ton of holes. VEDA has subsidiary brands that each have their own corresponding products; each brand was under one website, but with their own domain and e-commerce store. Users would have to checkout in different stores for each brand instead of in one location. In addition to this user-related problem, there was a ton of room for better content, custom coding and optimization. Our first priority then became consolidating the entire website into one store and updating the site with better content.
Now that the website is consolidated, has a fresh new look and an optimized customer journey, we're driving traffic to the site and creating brand-awareness through social media management of their ECN and Sport profiles, influencer campaigns, SEO, blogging, consumer newsletters, wholesale newsletters, content creation, and graphic design. We're also responsible for editing marketing copy, updating the website, and managing e-commerce. As VEDA breaks into new markets and launches new products, we will be representing the brand as a quality, innovative, and informative company in the CBD spectrum.