marketing - communication

Marketing and Communication

In communication, Creative Marketing, Digital Marketing, Relationships by admin0 Comments

Effective communication is one of the most important factors for the success of any business, company, and organization. It’s also a key ingredient to a successful marketing platform. Not only does marketing content need to be properly communicated to an audience, but the information generating the content that’s being exposed needs to be properly communicated in order for it to be a quality creation.

Project Management Communication

When it comes to marketing, I view each client as a project, and each project has subsidiary projects (Instagram, Twitter, Facebook, Website, Physical Assets). Regardless of the marketing services you’re providing each client, there needs to be an effective communication strategy in order for the project action items to be delivered within the project scope.

When it comes to my role as one of the founding members of PufCreativ, I communicate with clients, their audience, and my partners, on both a project and business level. I actually spend most of my work day communicating information over the phone,by email and text.

Regardless of the method of the communication, I always make sure the appropriate information is integrated clearly and to the point. During phone calls, I’ll take notes and send a follow-up email immediately afterward summarizing the chief highlights of the conversation so my client has a visual on what we discussed, our relative project timeline, and what information is still necessary to move forward towards completion. I also proofread my emails to ensure the information is as clear and concise as possible. It is of great importance to proofread your emails and texts not only for spelling or grammatical errors but also to ensure there is as little chance as possible for misunderstanding or misinterpretation. Written communication is essential to maintaining a paper-chain of your communications with your clients to avoid issues and keep everyone on the same page. Certain situations require texting, so I’m always sure to proofread and keep texts short, sweet, and succinct.

Audience Communication

Once you’ve clearly communicated project information with your clients and team, the next step is to strategize how to properly and effectively convey that information with each project’s corresponding audience. You need to ask yourself, “Who is your audience? What message are you trying to communicate to them? What is the best way to communicate and vibe this message to that audience?”

Our team at PufCreativ manages content for a variety of different industry types. Each industry requires its own style and vibe. For example, one nightclub we do marketing for requires an stimulating and sexy vibe. In order to properly execute, we utilize pictures of fun, attractive customers and crowd shots with their hands in the air. We also utilize phrases like “who’s ready to get down this weekend?” or “Come through, it’s LIT.” Here, we are speaking the language of our audience.

On the other hand, one of our cannabis brand clients requires a more informative, educational and fascinating yet funny vibe. In this case, we post close-up pictures of cannabis plants, funny cannabis related memes, and informative articles with high resolution images. We will also utilize hashtags such as #cannabis, #mmj, and #terpenes. This is another example of identifying the audience and “speaking their language” to convey our client’s message.

Practice Makes Perfect

At the end of the day, every project requires it’s own special form of effective communication. The more you practice your communication efforts the better you will get. Not only will this help with your work, but will also prove beneficial in your life in general. Projects, businesses, and relationships all require effective communication skills. Comment below if you have any questions, comments, or strategies of your own!

About the Author
John Shute

John Shute

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Creative Marketing Strategist. Specializes in generating engaging content, sales & marketing alignment strategy, communication, cannabis marketing, extreme sports marketing, and service industry/nightlife marketing.

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