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We were handed the VEDA project at a unique point during its life cycle. There was an existing marketing platform presented to us that had a ton of holes. VEDA has subsidiary brands that each have their own corresponding products; each brand was under one WordPress website, but with their own domain and e-commerce store. Users would have to checkout in different stores for each brand instead of in one location. In addition to this user-related problem, there was a ton of room for better content, custom coding and optimization. Our first priority then became consolidating the entire website into one store and updating the site with better content.